Spending up 28% last year in the midst of
recession and cutbacks because it works,
Folio
Magazine,
April 2003.
Reader Interest High A remarkable number of consumers
(91%) and business professionals (94%) who read custom publications
believe they are an informative source of information, indicating a
shrinking gap between custom and consumer titles.
Custom Publishing Effectiveness A new survey of marketing directors
showed that over 90% of respondents successfully integrated custom
publishing with other marketing initiatives indicating a widespread
belief that custom publication are a favored tool when it comes to tying
together disparate efforts in the marketing mix.
Source:
Custom Publishing
Council, 2003
The BNP Custom Publishing Division creates both
B-to-B and B-to-C custom media solutions. Every project is turnkey the client
focuses on what the client does best, BNP handles the media. Custom Publishing
can address a spectrum of marketing goals, crafted to a client s specific
objectives and ROI expectations. In addition, every project is tailored to offer
an integrated marketing solution that can grow and adapt to changing market
conditions. Objectives include:
Showcase your expertise
Custom media positions your company or brand as the market leader and
solution provider. Rich content goes well beyond the ability of a
traditional catalog in affirming your leadership.
Suggest business opportunities
Take your clients and customers beyond conventional
solutions and suggest new applications.
Introduce new products or programs
Use custom media to go deep on how new products and programs work and
benefit your customers via case studies.
Profile key people and resources
How well do your customers know your business philosophy, key people and
consultative resources? Custom media can add depth and build relationships.
Publicize and promote important customers
Profiling your customers and their success in key markets can add a new
dimension to your value-added resources.
Distribute premiums and incentives
Your custom media is an excellent way to distribute coupons, special offers
and incentives. Track results, target key demographics and build brand
awareness and value at the same time.
Call or e-mail the BNP Special Projects Division
for a free consultation
Pierce Hollingsworth, Director
Phone: 847-405-4101
e-Mail:
hollingsworthp@bnpmedia.com
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